Business Channels Taglines/Punchlines and Social Mood of Investors

Business Channels reflects social mood of investors and are great contrarian indicator....
O Ashuji

Investing/Trading is lot about timing as about sizing of bet. One of the very powerful tool which can help long term timing is social mood of investors/traders in market. One of the better way to capture social mood is to gauge mood of financial comedians on business channels and the channel itself. Tagline/Punchline of these business channels is either message to investors or captures mood of investors. CNBC TV18 is one of the popular business channel in India. For long time it used to to run "Profit from it" as tagline/punchline but then Indian Investors/Traders have been only dreaming profits since 2010. I have used 2010 as starting point for dreamers because 2008 was nightmare and 2009, large part of the gains were over before dreamers could wake up. Since 2010, Nifty has risen by 14% in rupee terms while in dollar terms its negative because rupee has depreciated by 21%. Also, Since 2010 till date, Nifty could be one of the most ranged market. 

Nifty Range (% of time spent in range)

Since Jan 2013 end, CNBC has started new "communication campaign" ...titled "HELLO DREAMERS"

CNBC TV18’s “Hello Dreamers” campaign to inspire people who dare to dream big

CNBC TV18 has just announced the launch of a new corporate communication campaign, called Hello Dreamers, which aspire to be a motivation to anyone with a business dream.

CNBC TV18 Chief Executive Anil Uniyal said the campaign, which has been created by Contract Advertising, would reach out to anyone with a dream to try something new, take an unexplored path or to shine at what he/she are currently doing.

Speaking about the campaign, Uniyal said, "The campaign thought stems from the TV18 philosophy of having dared to dream big. This fearlessness to dream big and act on those dreams with conviction has made CNBC-TV18 a world class service."

According to Uniyal, the news channel's new campaign has a two-fold objective: to restate the channel's leadership and bearing with existing constituencies of viewers and secondly, to found relevance with new audiences as a brand that helps them in realizing their goals.

The news channel claims that its new Hello Dreamers campaign is a clarion call that invites people to rise above the depressing realities of the every day environment.

The Hello Dreamers campaign is being launched in a number of major Indian cities, including New Delhi, Mumbai, Kolkata, Bangalore and Ahmedabad, across various platform such as TV, radio, print and social media.

(www.topnews.in)

CNBC TV18 Taglines

"Profit From It" (2000—2008)

"The World Leader in Business News" (2004—2008)

"First in Business Worldwide" (2008—present)

(Source - Wikipedia)

Mood tends to peak when it is widely discussed in media, be it euphoria or pessimism. When taglines/punchlines are trying address gloomy mood of the investors, it is likely that mood has been captured into the stock prices (Though not the only criteria but very important criteria). Given the ranged market, India has had since 2010 (3.5 years), there is high possibility that Nifty could be on verge of a very big move.